OPEN A COOPERATIVE SUPERMARKET
Replicate SuperCoop, La Louve or Park Slope Food by learning from them!
DISCOVER COOPERATIVE SUPERMARKETS
Cooperative supermarkets are community-owned supermarkets. They are run by members themselves who dedicate few hours per month to it. The goal is to offer affordable prices for organic products to members while supporting local producers.
Learn more about it with Johanna, cofounder of SuperCoop, a cooperative supermarket in Berlin.
IN THIS VIDEO YOU WILL LEARN ABOUT:
SuperCoop's concept (Vision, Story, KPIs, Impact)
Their most valuable learnings (First steps, Challenges, Pivots)
SuperCoop's business model (Current business model, future evolutions)
Their best advice for someone who wants to launch a similar project
SOLUTION: SuperCoop is a community-owned supermarket in Berlin (Germany) which is run by members with the goal of offering affordable prices to members and supporting local producers.
Creation date: 2020
Country of origin: Germany (Berlin) but similar concepts were already launched before in New York (1973), Paris & Brussels (2016)
Areas already covered: France, Belgium, Italy, Spain, Germany, Portugal (maybe more that we don’t know of!)
Areas of replication: Anywhere where there is a need and a market potential
Business model: SuperCoop buys goods from farmers, manufacturers and wholesalers and offers them with a low, transparent and fixed margin to its members.
Impact of SuperCoop in Berlin
products from 30 suppliers
members (720 active ones)
WANT TO DO THE SAME?
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ABOUT THE CO-FOUNDER
Johanna is next to Eugénie, Marie & Jessica one of the four board members and one of the 40 founding members of SuperCoop. Before joining SuperCoop she studied political science, helped at the local food bank and worked with the German Social Entrepreneurship Network. Nobody on the founding team was a supermarket or retail expert before but we learned a lot on the ways and through our community.
Background & Awards
SuperCoop received a scholarship for a part of the founding team and a grant of 50.000 € from the local investment bank. It’s been covered in more than 70 press articles, radio and TV shows.
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